Ethnography Primer

From this article, I learned that “Ethnography is a tool for better design.” Using ethnography helps makes the design process easier to understand and to solve the problem. In reading this article, I notice it mentions a lot about interacting with the audience and observing them in reality. I can say that this really applies to the Wayfinding project because with my group members and I engaging with the audience we learn some of the problems that they face with navigating to places on KU campus and actually got suggestions with from some of the KU students about how to make our wayfinding better. From this article, I learned the importance of using the ethnography process because my group members and I to define the problem ask the KU students their experience in the navigating through experience and gather data through videos and photos and try to make a solution. In conclusion, this article really helps my team members and I get a great start our Wayfinding project.